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Irish Blood Transfusion Services
The Client Brief:
Irish Blood Transfusion Services recently held the Blood4Life Cycle challenge, a 5-day race that took cyclists all over Ireland. IBTS commissioned us to come up with something for spectators to wave as the participants sped by, especially something schoolchildren could use.
The Snap Solution:
We provided the idea for a large red hand with a handle perfect for small hands. In less than 48 hours IBTS had a large supply of red hands delivered to their door.
The bright signs matched with the kids' excitement made for some excellent crowd enthusiasm for the cyclists!